You Do Not Need Sales Navigator
Free LinkedIn search with boolean operators finds 80% of what Navigator does: "founder" AND "D2C" AND "Mumbai" in the people tab, filtered by 2nd connections. Add Google: site:linkedin.com/in "marketing head" "Bengaluru" "fintech".
The Connection Note That Gets Accepted
"Hi Meera — saw your post on D2C returns eating margins. We cut return rates 18% for two Mumbai brands. No pitch, just thought your take was sharp."
Under 280 characters, references something real, asks for nothing. Acceptance rates above 40% are normal with this structure; generic notes get 10%.
The 4-Touch Sequence
- Day 0: connection note (above).
- Day 2 (after accept): thank + one genuinely useful resource. No pitch.
- Day 6: the soft pitch — one outcome + one question. "We helped X do Y. Is Z a priority this quarter?"
- Day 12: graceful close with the door open.
Scaling Beyond DMs
LinkedIn caps invites (~100/week), so volume needs multi-channel. LeadRadar discovers the same decision-makers via the open web, pulls their business emails and phone numbers, and runs email + WhatsApp + calling sequences alongside your manual LinkedIn touches — every channel saying the same sharp thing.
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